We will teach you about the best SEO strategies available today. This is the stuff you can’t find on other websites or forums. Do you want to become a successful affiliate? Are you looking for best practices according to Google webmaster guidelines? Want to rank your site fast with white-hat and black-hat SEO techniques?
Look no further. TrendCrazed will give you all the answers! We are here to support your website development efforts and provide you with helpful tips and tricks.
What is SEO?
SEO stands for search engine optimization. It is a digital marketing strategy that emphasizes the visibility of your website in search results on search engines such as Google, Bing, etc. Once you better understand SEO, you can apply different strategies to increase your visibility in search results.
How SEO is categorized?
There are two ways to categorize SEO strategies:
- On-page SEO: All of the on-page SEO strategies are implemented on your site.
- Off-page SEO: All off-page SEO strategies are done off your site.
Off-page SEO and on-page SEO make your website more user-friendly and trustworthy to search engines and users. It increases your chances of ranking well in different search engines by showing crawlers how friendly your site is to users.
Here’s a quick example:
It’s helpful to have an example to help you understand how SEO works. Let’s say that you have two websites: Website A and Website B.
Website A is not responsive, and this means that users with smartphones or tablets will have difficulty navigating the site and using it. Website B is responsive, offering a better experience for desktop, tablet, and smartphone users. It’s easy for search engines to decide which website is friendlier: Website A.
Search engines are a little more complex than that. Search engines today use over 200 factors to generate search results, and this means that many elements can influence your placement in search results.
Search engines and SEO
After you type a search query, the SERP (or search engine results page) is where you will be taken. You will see both “organic” and “pay-per-click” ads (or PPC) in the SERP. The organic results are those which are influenced by SEO, while the PPC ads can be paid for. Google and other search engines cannot be paid to appear in organic results.
But, they make their money by placing ads on the pages. The more results you get, the more likely you will use the search engine again. The more people use the search engine, the more ads they place and make more money. Does this make sense?
Why is SEO important for search engines?
The internet has made the entire world accessible to us. Most information is only a few clicks away, and people go online searching for information, products, or services.
Keep in mind the moment when you thought, “I should study how search engine optimization works.” You knew exactly what you needed to do. You went online and searched “how SEO works.”
Chances are, you clicked on at least one of the first results. If you don’t find the information you are looking for, you click the back button. Then you scroll down until you find what you are looking for.
If your website is not optimized correctly, you can assume it will only appear on the first page of results for your branded search queries. However, depending on your business name, this might not be true.
This means that people who don’t know you exist and are searching for you won’t find you. And you won’t have the chance to show them why you’re better than your competition.
You’re giving away leads without SEO. If your website is not optimized, people searching for the information you offer will find it elsewhere.
It’s good news that you are making it easy for your SEO competitors. They may be embracing you for not fighting back.
Now you understand why search engines are so challenging to deliver great results and why you should be concerned.
Technical aspects of SEO
Search engines use spiders, not the creepy ones, but the automated robot type.
These spiders gather all sorts of information about your website and the pages within it. This information allows them to determine when to show a searcher a page from your site. These data include page speed, title tags, and social signals. They also collect backlinks and internal linking.
Google uses over 200 ranking factors in its algorithm to determine how well a website ranks. There are many things you should consider and steps that can be taken to optimize it. Both on-page and off-page ranking factors can impact how your website ranks and how optimized it is.
These on-page factors are things that actually exist on the page. These include title tags, content, and site speed. Image alt tags and internal linking are also included, and many other settings.
It is important to remember that these crawler bots are computer programs, not actual humans.
You might guess that this means they have limitations.
Because they can’t see the website, they crawl its code. They can’t view images or videos and are not impressed by audio or flashy designs. They can’t comprehend content as we can!
How to make SEO work in your business?
Now you know what SEO is. What can you do to make SEO marketing work for your business? There are many resources on this site that will help you do exactly that. One of such is definitely the Kibo Eclipse Marketwatch Resource.
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